TDTDYS Day 8: Create a Strong Visual Brand
The Nike swoosh, the Coca-Cola bear and the Budweiser clydesdales. They all have something in common. When you see them you know exactly what company they represent and what the company stands for in terms of quality and customer service.
There are thousands of companies out there that manufacture athletic shoes and each of them has a logo. Each of them is also probably just as committed to providing quality products and top-notch service as Nike is. Yet time after time after time, customers choose the shoes with the swoosh over any other shoe. Why?
Because Nike spent a lot of time, effort and money to create a strong visual brand. Their ads showed images of athletes running and jumping higher than than anyone had ever run or jumped before and each ad featured that famous Nike swoosh. They practically guaranteed their customers they’d be super-stars if they bought Nike shoes.
Now, if someone showed you an athletic shoe that looked like it was made out of paper and glue you’d still buy it over the most durable looking shoe on the market as long as it had the Nike swoosh. AND you’d be willing to pay a premium price because you knew when you saw the swoosh you were buying the best athletic shoe on the market.
The moral of the story is this: By creating a strong visual brand and tying it to your shop, your products and your stellar customer service, you’ll not only increase the number of sales you get, you may even be able to charge a premium price.
In most cases you don’t create a strong visual brand over night. Nike spent years working to create that perfect, indelible impression. But people only buy a new pair of athletic shoes once or twice a year. Thankfully, our customers buy new coupons every week, so you’ve can quickly burn your brand into their mind with just a few changes.
Create a Motto for Your Business
Maybe one of your strengths is your ability to clip and ship orders up to 3 PM EST and still get them out in that day’s mail. Your motto might be, “Ohio Coupon Clippers: We don’t stop ’til the cows come home!”
Or maybe you have access to some unique manufacturers’ coupons that nobody else in the industry has. Your motto might be, “Bonnie’s Rare Coupons – One-of-a-Kind Coupons you never knew existed!”
Maybe you’re centrally located, or you’re only one day shipping away from a large group of coupon users. Your motto might be, “Coupon Man: From our table to yours, faster than a speeding bullet!”
Create a Logo for Your Shop
Choose something you like because you’ll be looking at it for a long, long time. You want customers to recognize your brand’s image and connect it with your shop so you don’t want to be changing your logo every week.
Use colors to attract attention. Most web pages have a white background. If your logo is also primarily white it’s going to get lost on the page.
Use large basic images as opposed to smaller, detailed images. Eventually you may want to reduce the size of your logo so you can use it on business cards. You may also reduce it to use as an avatar online. Make sure the image you choose is recognizable when reduced to a very small size.
Use an easy-to-read font for the same reason – you may someday want to reduce the size of your logo.
Stay around the 350 X 350 pixel range. Our site will automatically resize your image to 350 x 350 so it appears well in your shop and in the seller info areas on each of your products. Please try not to exceed these limits. We don’t mind if you’re a little over but if you logo is thousands x thousands, we’ll delete it.
Format Your Shop Description and Seller Info
Instead of typing out one big, endless block of information, more people will take the time to read about your clipping service – and you’ll be much more successful – if you take the time to format the information in your Shop Description and your Seller Information areas.
What is formatting?
I’ve used formatting throughout this entire post. It’s the headings and sub-headings that you see, the bold or italicized words, and most important – the white spaces. Formatting means stylizing your information to make it easy for online readers to see, understand and absorb – quickly.
It’s a cold, hard fact that online shoppers do not read long, drawn-descriptions. You may be the best coupon clipper in the world but if your shop and seller information are not formatted for easy reading… no one will read it. It’s just that simple.
Online readers scan the page, looking only for what they want to see. Formatting helps make sure they find it.
Click Here to see an example of a formatted Seller Info area with another unique logo – Click on the “Seller Info” tab under the product
- Use Headings to highlight key points
- Use bold and italics sparingly
- Use plenty of white space
- Keep it short and sweet
Not sure how to use formatting?
For more information on how to format your Shop Description and Seller Information areas, watch this video: How to Format Your Shop to Attract More Customers.
Your Task for Today
Get busy creating your visual brand. When you’re ready, share your shop link in the comments below!