Dominate the Page and Get More Sales!
At The Happy Couponer Marketplace you have unlimited listings – forever. Why aren’t you using them to your advantage?
Every week you get the new insert and you start typing up your listings. One listing for this coupon, one listing for that coupon, and so on until you have one listing for every coupon in the insert.
Now, when the customer comes looking for that hot Little Debbie coupon she’s going to see your one single listing jumbled in with all the other vendors’ one single listings. When she has 25 or 30 listings to choose from she’s either going to click on the first listing closest to her cursor or the listing with the prettiest picture or the listing with the lowest price. Either way, you have a 1-in-30 chance she’s going to choose your listing.
But what if there were 35 listings on the page and 10 of them were yours? Now you have a 10-in-30 chance, or a 33% probability that she’s going to buy your coupon. And if there are only 3 other vendors listing that same coupon, you’ll have 10 out of the 13 listings on the page. Now, it’s almost a sure thing she’s going to buy from you.
Create Multiple Listings and Dominate the Page!
You have unlimited listings and you’re the only one who says you can only create one listing for each coupon in the insert. We don’t care how many listings you have. So why not create multiple listings and dominate the friggin’ page?!
Different lot sizes – We have customers every day asking for a smaller or a larger lot size. Decide how much you want to make from one single coupon and set your lot prices accordingly. For example, if you want to make $.15 per coupon, then a lot of 20 would be $3 and a lot of 10 would be $1.50.
The main problem with smaller lots is making enough profit to cover postage. If you want to make $.10 per coupon then it doesn’t make sense to list a lot of 5 for $.50, you’ll end up losing money when you factor in postage, envelopes, printer paper and ink.
BUT, depending on the value of the coupon, customers would be more than happy to pay $.99 for a lot of 5 because they don’t need 10 or 20, they only want 5.
Different pictures – We have vendors doing very well using a simple placeholder image for every listing in their shops. Some vendors feel they do better with pictures of the actual coupon and some feel they do better using product images.
Try all 3 and see what happens.
Time is of the essence!
Look, I know your first and most important objection is going to be: Who has that kinda time?! But it goes back to that 80-20 Rule. Eighty percent of your time should be spent promoting the Top 20 Percent of your listings.
Now, let’s take a look at that. Let’s say there are 100 coupons in the next insert. It’s a proven FACT that only 20 of those 100 coupons are going to account for 80 percent of your sales. It’s a FACT. If you spend your time entering all 100 coupons, it’s a FACT that you will be wasting 80 percent of your time. It’s a FACT. It’s been proven time and time again, in every boardroom of every Fortune 500 company in the universe.
Instead of spending all your time entering listings that you know will never sell or may only sell one lot ever, spend your time dominating the pages for the coupons you DO list, the 20% you know for a FACT are going to sell.
Look at your favorite grocery store
I know, you’re thinking, “If I don’t list every single coupon my shop will look empty, and nobody wants to shop in a store with no stock.”
Take a look at your favorite grocery store, or any store for that matter. We shop at Giant Eagle, a chain store with locations in 3 states. The Giant Eagle across town carries 3 shelves of our favorite brand of wine but our local Giant Eagle has only a couple of bottles. Why? Because it’s not one of their Top 20 Percent so they don’t waste the shelf space. Instead, they allocate the bulk of their shelf space to the products which have the highest demand.
Their shelves are still full and appealing and they’re making money because they’re not wasting their ‘time’ on products that don’t sell.